SKETHIA

STRATEGIC MARKETING AND PLANNING

Your blueprint for growth.

What’s in a name?

At Skethia our mission is to support you with strategy, planning, creative development and process implementation.

Drawing upon our range of experience across the legal, professional services and real estate sectors we bring together a community of thinkers, doers and solvers to deliver tailored and effective propositions to the market.

Skethia is the Greek word for plans, concepts and designs. It conjures up the premise of the new, for what may come and paving a way forward.

Our mission

Working with you

With distinct knowledge of the professional services model we understand the stakeholder mix. We work with business leaders, fee earners, business development and marketing teams to develop solutions that achieve business goals. We can act as both advocate and team member to champion agile and flexible strategies that make a difference.

Skethia is guided by three key values: Creativity, Clarity and Community. 

“An organisation does not need to exist in ambiguity. Our aim is to make the complex straight-forward and deliver on a shared purpose that creates a blueprint for success”
— Christine Baltas - Founder and Director

how we work

Choosing a consultant who understands your business model is critical. We are adept at getting to the root cause of what’s really needed: solutions that save you time and resource. We offer you a suite of services that are flexible whether you work with us on a project or retainer or on a negotiated hourly rate. 

By selecting from one or more of the following services we can build a bespoke package to run as part of your programme or stand alone. All packages include an initial audit and assessment giving you the freedom to take forward to suit your needs.

Choose from one or more of our flexible packages:

01 STRATEGY and PLANNING

Where do you want to take your business and your brand? What is the growth opportunity? Have you got resource to make it happen?

  • Value proposition setting

  • Go-to-market planning 

  • Targeting growth opportunities 

  • Includes virtual or in-person workshops to engage all relevant stakeholders

02 creatE

Developing campaigns, concepts and thought leadership that cut through the noise and create a real point of difference. Working with marketing and business development teams to provide counsel, guidance and resource. 

  • Brief development

  • Campaign development and ideation 

  • Agency on-boarding

  • Messaging frameworks - includes virtual or in-person workshop

  • Campaign strategy and project management 

  • Content plans

  • Copy writing, editing and headlines, setting tone and language

03 embed

Process and implementation that enables teams to take ideas forward, through tailored programmes, tools and team-building.

  • Goal setting and measurable ROI

  • Developing the right systems and tools 

  • Workshops and training - team-building, surgeries

  • Fee earner and team coaching in marketing and business development, either in-person or virtual

    • Fee earner package includes bespoke marketing and business development framework:

      “Play to your strengths”

04 MANAGE

When a specific project needs support, turnaround or review we offer additional resource to the team.

  • Project set up (milestones, KPIs) 

  • Project review and turnaround 

  • Programme management

  • Stakeholder management

  • Post project reporting

About the founder

With over 20 years’ experience operating across a rich and diverse network, Founder and Director, Christine Baltas has led marketing and strategic functions for a range of UK and international organisations. From boutique to multinational and global brands amassing a wealth of experience. 

A copy writer by trade and strategist at heart with a passion to make a real difference for organisations in a way that is distinct to their brand. A senior level practitioner who brings real client-side insight with a proven track record in turning projects into success stories and bringing stakeholders along the way.

The tech-led evolution isn't going anywhere, so what’s you plan to move your marketing forward?

LET’S HAVE A CONVERSATION

Interested in working together? Fill out some info and we will be in touch shortly.